2008 will feature the NMRA Keystone Automotive Ford Nationals’ 10th Anniversary Tour with seven events around the U.S. As the #1 all-Ford motorsport show in the U.S., the NMRA has the most racers, fans and sponsors. NMRA racers compete for the largest all-cash contingency program in Ford Racing – over $4,000,000 in 2007! Every NMRA event is featured in 5.0 Mustang & Super Fords magazine, Muscle Mustangs & Fast Fords, Mustang Monthly, Mustang & Fords and Race Pages, the NMRA’s own in-house publication. All NMRA events are aired on national television on Inside Drag Racing, and on the web on NMRATV.COM.
Event Attendance and Participation
The NMRA Ford Nationals attracts the most blue oval spectators and racers through aggressive promotion and solid rules.
| Average Spectators Per Event |
13,791 |
Average Race Cars |
380
|
| Average Show Cars Per Event |
241 |
Average Vendors Per Event |
48 |
Spectator Demographics
NMRA fans are quality consumers that actually support the performance aftermarket and represent hundreds of millions of dollars in parts sales annually.
| Male / Female |
79% Male / 21% Female |
Average Age |
37.5 Years Old |
| HHI More Than $75K / Year |
37% |
Average HHI |
$53,500 Per Year |
| Races Attended Per Year |
8.6 |
|
|
NMRA’s Family of Sponsors
The NMRA has the most sponsors because the series provides strong value and access to quality racers and fans for an affordable price. The following are just a few of the NMRA’s major sponsors:
| Keystone Automotive |
Roush Performance |
Edelbrock |
Nitto Tire |
Superchips |
Vortech |
| Ford Racing |
ProCharger |
Steeda |
BFGoodrich Tires |
MSD Ignition |
Tremec |
National Event Coverage
The NMRA has developed strong editorial relationships with major media outlets that reach many millions of qualified Ford motorsport enthusiasts.
| Inside Drag Racing |
400,000 Viewers |
Power TV Network |
137,000 Viewers |
| 5.0 Mustang & Super Fords |
106,889 Circulation |
Muscle Mustangs |
108,564 Circulation |
| Mustang Monthly |
46,839 Circulation |
Mustang & Fords |
56,774 Circulation |
| Race Pages |
25,000 Per Issue |
NMRADigital.com |
36,880 Visitors Per Month |
NMRA Series Promotion
The NMRA became the #1 all-Ford motorsport show through aggressive series promotion designed to attract both fans and participants.
- National Magazine Advertising
The NMRA advertises the series schedule and individual events in 5.0 Mustang & Super Fords, Muscle Mustangs & Fast Fords, Mustang Monthly, Mustang & Fords and Race Pages.
- Radio Advertising
The NMRA purchases radio advertising in most markets on the top-5 radio stations.
- Keystone Automotive Dealer Promotion
Keystone Automotive, the NMRA’s series sponsor and the largest automotive parts wholesaler in the U.S., places point-of-purchase displays with all customers in each region of an NMRA event.
- Direct Mail
The NMRA sends direct mail event flyers for every event to the NMRA’s mail list and the race track’s mail list.
- Gorilla Marketing
The NMRA distributes flyers at speed shops, automotive shops, regional car shows, swap meets and specialty events to cross-promote each event.
- Yearly Series Poster
The NMRA produces a full-size event series poster that is bound into the May issue of Race Pages each year.
NMRA Contingency Program
The NMRA has the largest all-cash contingency program in Ford racing with over 80 participating brands. This program has been developed over the past ten years by providing a strong value to our sponsors and assurance that our contingency checking and reporting system is accurate and honest. NMRA’s image program provides high-res racer photography free of charge to all NMRA sponsors. |
